6 Effective Steps Using Google Tool for Keywords Research

Have you heard about Google Keyword Tool? The tool that is extremely useful if you want to compete with search requests in Google. It’s very simple, though it needs some attention in some places. So let’s look how it works.

Step 1. What Do You Need First of All?

Look at your website. It might be your blog, youtube channel or any other type of website. Try to get the idea of what keywords you need. Write them somewhere.

Step 2. Meeting with Google Keyword Tool.

Let’s have a quick look at this tool. Here’s the first thing you need to do. Choose the language and the country:


Isn’t that great? For example, if you’re living in Africa and want to promote your website in United States then all you want to do here is to select “English” and “United States”.

But that’s not all. Let’s go further. See this?

Two options. Whether you enter your own keywords and see how popular they are… or you enter the URL of your website or some text from your page. Then Google suggests you almost all possible relevant phrases that had been searched within last several months from the region you’ve selected.

Step 3. My Example of Keywords Research.

I’ll show it working on my example. Firstly I take 2 words from the topic of this post – “keywords research”. Here’s what I get:

Click to zoom
We can see here lots of stuff. “Advertiser competition” info we need least of all. Just because it’s more likely for Google Adword owners. All the rest info is what we really need.
“Local Search Volume: October” shows us the amount of requests of similar or exact phrases in the specified country. Since we’ve chosen “United States” you can see on my screenshot that only 390 people looked for it from United States during October.
Next column “Global Monthly Search Volume” shows the statistics of all requests of this phrase for the last 12 months from all countries performed on Google and Search Network. That’s 60,500 for now. Wow.. At this stage I don’t think that iWoodpecker could compete that number, because there are already tons of relevant material on much older websites. But… I don’t belive that I should choose instead – “google keywords research tool” (global statistics is 28 requests) because it has less of requests which means that I could be better searched with this phrase. Why? I’d rather wait till my website grows up a little bit and I’ll pick something average now like “google keyword research” (global statistics is 3,600 requests) instead of “keywords research”(global statistics is 60,500 requests). Anyways, it depends on your plans and strategies for your promoting.

Step 4. Let’s Go Deeper with Google Keyword Tool.

Look for “Choose columns to display:” and choose: Estimated Avg. CPC, Search Volume Trends and Highest Volume Occured in. These info columns are made for some detailed information. Don’t we need that? :) Sure we do..
“Estimated Avg. CPC” shows the cost per click of the specified ad related to requested keyword phrase. These numbers are useful if you have Google Adsense, though numbers would be a bit different for you because the shown costs relate to Google Adwords. What you have to note is that the more money pay advertisers the more you earn from visitors’ clicks on your ad blocks using Adsense. Got it now how helpful are these average CPC numbers?
Now.. “Search Volume Trends”. They show us just months when people mostly performed requests with our keyword phrases. With these stats you know that sometimes the decreased visitors number on some of your pages are not because of your bad SEO knowledges. You can also calculate when you can wait for increasing of your visitors.
The last one is “Highest Volume Occured” column. That’s not that important because it shows us only the month when was the highest volume of requests of our keyword phrase. We can look for that info from “Search Volume Trends”.

Step 5. Generating our keywords from the content.

Click to zoom
Here we may choose whether a URL of our page or the content of this page. I like the second variant because I can pick a specific part of my page’s text, where the entire content is described mostly. That’ll give me much better result than pasting my URL or the whole content of the page. But look for what works best for you.
When the above part is done click “get keyword ideas” button and choose the variant/s you like according to my example from the above “Steps”

Step 6. When You Rush.

You know that when it comes to optimizing of your pages (I hope you do that sometime) you rush. Yes, you go through your pages superficially and I understand that. That’s why my advice on this topic is to use only 3 columns. The listed keywords that Google generate and 2 other columns: “Local Search Volume” and “Global Monthly Search Volume”. I hope you’ve figured out why.

You should remember that all this stuff brings you free traffic from search engines.