Essential Aim of Online Web Site Promotion: What is More Important than External Links?

The thought about it visited me lately, when I was thinking of the first time I’ve heard of Henri Junttila and ProBlogger. I’ve started digging the reasons why they impressed me and what made me speak about them and even link to them.

The answer I’ve found within me was so essential and natural, that I’ve decided to share it, because this is how it works with all of us in every moment of our lives. Besides, it’s a good idea for another post at iWoodpecker.

In order to understand, what I want to explain and to show, I’d like to pay your attention at the concept of external links.

Basically, most of us are hunting external links. There’s nothing wrong with it, but.. it will only make you visible to search engines. You can even make a post about useless stuff and it will be on the first page of Google results. But you know… if the stuff is worthless, I do will click your link, but I’ll run away as soon, as I’ll understand, that there’s nothing useful. But.. the deal is different, when I know you somehow. I will probably check some other stuff of yours… Why not? I’m here anyway ;)

And guess what? This is how it works, when it comes to the type of online promotion, that I’m going to speak about here. But let’s get back to the concept of external links and the reasons we need them as many, as possible.

How can external links help you?

1. First of all, you know, that tons of external links is a straight way to high Google Pagerank and Alexa ranking.
2. All the above stuff leads you to your improved search results of your website or blog.
3. Then of course… you start getting website traffic. Mmm.. this precious web traffic. I know, I know.. all we are addicted with the tracking its statistics etc.
4. Finally, we get more sales, ad clicks and income in general. That’s why most of you and me have blogs, or a blog, or a website.

But again.. as I were saying, you won’t get the results of ProBlogger, CopyBlogger, Henri Junttila or any other pro blogger unless you have one thing, which is more important, than having tons of backlinks.

More important than external links?

Let me bring the explanation of it all step by step.

Good words about you and your creations

When familiar people mention someone, you almost always agree with the opinion or follow the advice, because you hear it from someone you know well and you trust him or her.

The same principles has this way of essential online promotion. Let’s take a look at the reasons, why I link now to ProBlogger and Henri Junttila and why they are so often my examples.

Problogger

• The first time I’ve heard about ProBlogger was an ad with him, where he says something about Chitika, which is number 2 after Google AdSense for him.
• The second (more effective way) time was, when I read some review about ProBlogger. Now I cannot mention where it was..
• The third time was… you won’t believe it… his own posts, where he shares his own success stories. Wow, right?

Henri Junttila

This is the most recent example.

• It happened after I read someone’s tweet, that mentioned the article «How I Leaped from Pagerank 0 to 4 in 21 Days Without any Connections». It impressed me a lot. Now I speak about him and mention him..

Types of this promotion

Now let me bring you several examples of these kind of online promotion. It’s not that easy to organize it, but it does a great job for you.

• Reviews:

  When someone makes a review about you or your website… this is awesome. Be sure, that even if you won’t get tons of unique traffic to your website or blog, you will recieve those, who will come to your website again and again or will even mention you somewhere;

• Recommendation:

  If someone recommends you, then the fact itself is great. This means, that you’re, actully, riding the essence of online promotion; Keep it up, because this is the thing, that will get you to your dream/aim;

• Quoting:

  This works almost the same, as recommendation or mention. It’s just another type of it;

• Mention:

  Mentioning itself means recommendation and quoting at the same time. So, it’s not hard to guess the value of it for you;

Summoning this promotion

There are 2 things that worked for me:

Being cool and friendly:

Which means that people love it. But it’s not all. I always try to imagine how I’d like people to treat me.. and I treat other people that way. You know what? It comes back. Seems like the world spins like that.

Mention others to be mentioned:

The bad news is that you can mention others 100 times and only some of them will mention you. It’s not the reason to get upset, but it’s the system, that cannot be overriden. Everyone’s unique.

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These ways are average and won’t be viral ever. But they are easy to use, so do it. Being social isn’t hard and if you want to promote your website or blog, this is your way.

Website promotion isn’t fast. But it can help you to get the credibility, to make people know you, to remember your name, to mention you, to write reviews about you, to help you, to buy your products, to love you and even to hate you. Yes! Even if someone hates you, he, naturally, speaks about it with others. And there’s 100% chance, that someone will have the opposite opinion and this way you get a new loyal reader.

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